Now I have some fundamental research down I can start to look back and pick out the parts of mobile applications, social sharing, branding, graphics and business that I want to integrate in to my new app. This process will of course start with me deciding on a brand name and identity.

Brand Name and Identity

• Name
• URL
• Logo
• Graphics
• Theme
• Fonts
• Website
• Social Design

All these things will work towards the creation of my products branding guidelines, I might be worth also putting together an actual brand/media guide for my product so that I can refer back to it in the future. This will be a worthwhile exercise to get me used to working in the constraints of a brand a new product or a company.

The name of the product/brand is very important, it needs to be easy to read/say/recall something catchy that people will be able to tell their friends and nothing to long. same goes for the URL, if you can get a URL with exactly the same name then thats great, names are being snapped up all over the place so sometimes you can struggle to match you url with you product name, settling for a domain with ‘online’ or ‘web’ on the end is not ideal.

I want to come up with a good name for the application that is fun and not to serious, the application will hopefully encourage people who wouldn’t normally code to use it. using a humorous or clever name along with a logo that matches might help, I would be using humour at a risk but it may just work really well with some of my name ideas. here is a snap of my brand name ideas.

To narrow down the best name and brand idea to use I am going to mock up some really simple text logos and some graphics ideas surrounding them then submit a poll to get some external feedback on the ideas surrounding the idea, I think I will also provide a simplified description of what the app will do to aid users in deciding which name will suit best.